Pitchcraft
All of Pitchcraft
Every page in the library — the hub, the narrative guide, the six house patterns, all fifteen pattern comparisons, and the teardowns of famous decks.
- HubPitchcraft — the six patterns and the nerds behind them
- GuideThe Pitch Is a Story — narrative & psychology
- PatternThe Bridge — Measure the distance. Then build the way across.
- PatternThe Pushback — Teach them something true that they didn't want to know.
- PatternThe Mission — Their story. Your map.
- PatternTURN — The buyer says it. That's why it's true.
- PatternThe Fit — The deal isn't lost. It's stuck. Different problem.
- PatternEpic Tale — The world moved. Here's the map of what happens next.
- ComparisonThe Bridge vs. The Pushback
- ComparisonThe Bridge vs. The Mission
- ComparisonThe Bridge vs. TURN
- ComparisonThe Bridge vs. The Fit
- ComparisonThe Bridge vs. Epic Tale
- ComparisonThe Pushback vs. The Mission
- ComparisonThe Pushback vs. TURN
- ComparisonThe Pushback vs. The Fit
- ComparisonThe Pushback vs. Epic Tale
- ComparisonThe Mission vs. TURN
- ComparisonThe Mission vs. The Fit
- ComparisonThe Mission vs. Epic Tale
- ComparisonTURN vs. The Fit
- ComparisonTURN vs. Epic Tale
- ComparisonThe Fit vs. Epic Tale
- TeardownZuora's sales deck (c. 2015) — Epic Tale, by the book
- TeardownAirbnb's seed deck (2008) — The Bridge, in eleven slides
- TeardownUber's first deck (2008) — No pattern — three half-run at once
- TeardownLinkedIn's Series B deck (2004) — Epic Tale, with the shift left implicit
- TeardownBuffer's seed deck (2011) — The Fit — de-risking, not persuading
- TeardownDropbox's seed deck (2007) — The Bridge, at its shortest
- TeardownWeWork's Series D deck (2014) — Epic Tale, running on belief
- TeardownYouTube's seed deck (2005) — The Bridge, unglamorously
- TeardownSEOmoz's Series B deck (2011) — The Fit, with the risks volunteered
- TeardownThe iPhone keynote (2007) — The Pushback inside an Epic Tale
- ShelfShelf Notes: Gap Selling — what we kept, what we left
- SituationHow to structure a renewal deck
- PlaybookThe first three slides of a Bridge deck
- MythMore options help the buyer decide — an autopsy
- MythOpen with your company story — an autopsy
- MythIf the deal stalls, push harder on value — an autopsy
- MythTheir logo on slide one is personalization — an autopsy
- MythAsk questions in discovery. Assert answers in the deck — an autopsy
- GlossaryThe Glossary of Persuasion
- ExampleThe Bridge, built: reconciliation for a restaurant group
- ToolIs your deck running a pattern? The 12-point self-diagnosis
- EssayYour master deck is a seed, not a pitch